Brand Your Market
© 2006 - 2015 Brand Your Market
All Rights Reserved.
All Rights Reserved.
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The Branding Iron
The Branding Iron
The Branding Iron
Brand Your Market Newsletter
The Branding Iron
In this issue
1. From Jan’s Desk
2. Brand Recognition
3. How to Brand Your Business
4.Iron Clad Quotes
5. Proposals
6.Classifieds
7.Coming Up
************************************
1. From Jan’s Desk
The morning train stormed through town earlier, dredging up a lot of noise and dust. It shakes the house on cold clear mornings, with the clackity-clack of iron on iron, and there’s not a cloud in the sky.
With a purpose it travels through, to destinations unknown, but I’m betting there is a goal. Along the track of life, that train has many stops. And while those goals aren’t clear to me, if I followed the track I’d get to the same places.
Business is like that, when you follow a set pattern of business, you arrive at set destinations. Those destinations may not be well known by the multitudes, but they are clear and distinct, within the boundaries of your activities.
You can either, meander through the desert in hope of arriving on time at your destination, or you can follow directions and arrive assuredly at your destination.
My plan is ironed out and I’m on track for success. The information below will help you iron out your plan and reach your destination of success.
Jan Verhoeff
Genuine Rider on a horse called “Success”
**********************************
2.Brand Recognition
Five Specific Steps: Brand Your Market Effectively and Simply
Specific steps will take you from open market to branded market, with no side rails to navigate, and no failures to overcome. Put your brand on your market from the beginning and people will recognize you every time.
1. Is there a color that speaks your name?
Use that color in the design of your logo, brand, and background of your website to keep it all coordinated. Look in your closet, you’ll find your color there. Your brand color will be the most predominant color in the wardrobe. Whatever other color is in your brand, add in your predominant color, to personalize the brand.
2. What do you do?
If you provide food, your brand needs to say food. If you’re a copywriter, your brand needs to say writer, copywriter, or copy. If you’re hauling donkeys over the continental divide, your brand should say that you haul donkeys over the divide.
3.Selective Identification.
Is your business directed at a specific market? For instance, if you‘re a diner, do you “do“ the lunch crowd, but dinner is pretty slim pickings? Say so in your brand. Be specific and get recognized by the crowd you cater to.
4.Be daring and bold.
Dare to go where no man has gone before, boldly place something unusual but memorable in your brand, or in your business so you will be remembered. When you think of roses and tea cups, you automatically think pink, but do you think lime green? My friend Nancy stamped her site http://rosesandteacups.com with a delightful lime green background and gets oodles of business because you can‘t forget her.
5. Be seen everywhere.
Put your brand out there to be seen in public. Use free advertizing, optimize your marketing options, get your name out there by giving something away to get your brand recognized quickly and easily. Make a billboard that gets noticed, and promote it.
Those five steps will get your brand into the hands of the right people and get you noticed if you‘re promoting your work. Don‘t stall out, when something appears to not work, keep doing that and add something more. It takes six weeks to market a product, and if you stop before your product gets started, you loose ground and have to start over again.
© 2007 - Jan Verhoeff
**********************************
3. How to Brand Your Business
Recognize Success Strategies
Success Strategies are best defined as identifiable steps taken to arrive at a specific destination or goal. These steps may be small, mini-steps, or gigantic steps that take you on down the road, but usually come in a specific pattern.
When you begin to recognize the success strategies that will work for you, the side roads that take you nowhere suddenly become less attractive and you begin to follow a more determined pattern toward your goals in life. Or in simpler terms, you fail less often.
Either way, the result is that your efforts more often lead you further along the road to success.
An example of this process of recognition comes from personal experience. I’m a firm believer in mentors. I believe that business mentors can take you places you can’t get without them, however, that mentor must be going the same place you desire to go. If not, they will lead you a long ways off track down a yellow brick road that will take you where you do not want to go. Usually, burning off your marketing energy for their own purposes, while leaving you to fend for yourself. These are not good characteristics of a valuable mentor.
The selection process of choosing a mentor is the same selection process for setting up other success strategy steps.
With your ultimate goal readily in hand, review your mentor, and strategies and ask yourself:
Is this an ethical choice?
Is this step going to move your goal forward?
Will you gain anything from this step?
Where will you go from here?
Without this step, are you still gaining ground?
What will you gain from this step?
IF your answer to any of those questions is negative, bypass the step, loose the mentor, and move on to the next phase.
Planning a Success Strategy and learning to recognize positive steps toward your goals is part of the process of branding your business. Without a solid attainable goal in your vision, you won‘t be able to grasp the value of each step and recognize success strategies. You‘ll be hedging in the dark, wishing you had a better view of the path.
Visit http://brandyourmarket.com and sign up for the FREE Branding Iron Newsletter, today!
© 2007 - Jan Verhoeff
**********************************
4.Iron Clad Quotes
"The marketing you do today will pay off six weeks from today --- what was it you were doing six weeks ago?"
~Alva Williams
***********************************
5.Promotions
Marketing Gimmicks Maximize Recognition
Marketing your business starts with a mindset of presentation. How you present your business has far more to do with what you want from your business than what you have to put into it.
I’ve seen some very simple straight forward websites that sell well with few gimmicks, and that was their gimmick. Simple, clean html that identifies the product, the service, and the person at the helm of the business was the whole gimmick. Very recognizable, identifiable to the market, and valuable to the buyer the trick was in the simple value revelation.
On the other hand, I’ve seen a few complex programs that moved a not-so-successful business into the forefront of achievement with purpose and power, simply by the use of a gimmick that captured the buyers attention.
However, there are a few rules for using gimmicks that stand out in the marketplace and I want to share these with you.
1. NEVER mislead your buyer.
2. BE honest, and forthright in your business.
3. GIVE real value with actual product or service.
4. KEEP their attention focused.
5. OFFER more than is expected for the value.
When you do use a marketing gimmick, maximize recognition of your brand with factors that keep your clients coming back, motivate good strong business ethics, and promote good referral marketing through satisfied customers.
*****************
Jan Verhoeff is a marketer who develops consistent and powerful marketing techniques using recognizable brand marketing techniques that effectively promote Market Recognition. Visit http://brandyourmarket.com and sign up for a FREE subscription to The Branding Iron for monthly tips on marketing your business.
***********************************
6. Classifieds
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
Get a Turn-Key Website set up to Make Money
Yes you can get a full time income working part time from home on your own computer, and this site shows you how. Just click on the link below and you’ll learn how to make a solid income promoting your website, readily created by the Ultimate Wealth Package.
I'm a Rich Kid
==< >== ==< >== ==< >== ==< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
YOU CAN LAUGH AT MONEY WORRIES -
IF YOU FOLLOW THIS SIMPLE PLAN
The more debts you have, the FASTER you can pay them off.
Paying the highest-interest debt first is the SLOWEST way
out. Discover life-changing money secrets your friends
don't know and banks don't tell. Limited special offer.
ACT NOW! For details go to:
Leo Quinn
==< >== ==< >== ==< >====< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
7 Secret Steps to SUCCESS
Small businesses fail because business owners don’t understand
basic steps required for successful business operation.
Discover the Secret Steps to SUCCESS that make businesses thrive
in ANY economy. Limited offer.
ACT TODAY! For details go to:
Secrets Steps to Success
==< >== ==< >== ==< >== ==< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
You CAN Maximize Your Income
and MAKE MONEY ONLINE
Discover the possibilities of making a living online with
Powerful SECRETS that increase your Income.
New methods maximize your income with simple steps that create
life-changing opportunities without leaving your home.
ACT NOW! For details go to:
Make Money Online
==< >== ==< >== ==< >== ==< >== ==< >==
********************************
7. Coming Up
Strip Mining the Market
Focus Marketing Strategies For Successful Results
*********************************
© 2007 - Jan Verhoeff: Brand Your Market
* We never rent, trade or sell our email list to anyone. You’ll never get unsolicited email from a stranger as a result of joining this list.
Brand Your Market Newsletter
The Branding Iron
In this issue
1. From Jan’s Desk
2. Brand Recognition
3. How to Brand Your Business
4.Iron Clad Quotes
5. Proposals
6.Classifieds
7.Coming Up
************************************
1. From Jan’s Desk
The morning train stormed through town earlier, dredging up a lot of noise and dust. It shakes the house on cold clear mornings, with the clackity-clack of iron on iron, and there’s not a cloud in the sky.
With a purpose it travels through, to destinations unknown, but I’m betting there is a goal. Along the track of life, that train has many stops. And while those goals aren’t clear to me, if I followed the track I’d get to the same places.
Business is like that, when you follow a set pattern of business, you arrive at set destinations. Those destinations may not be well known by the multitudes, but they are clear and distinct, within the boundaries of your activities.
You can either, meander through the desert in hope of arriving on time at your destination, or you can follow directions and arrive assuredly at your destination.
My plan is ironed out and I’m on track for success. The information below will help you iron out your plan and reach your destination of success.
Jan Verhoeff
Genuine Rider on a horse called “Success”
**********************************
2.Brand Recognition
Five Specific Steps: Brand Your Market Effectively and Simply
Specific steps will take you from open market to branded market, with no side rails to navigate, and no failures to overcome. Put your brand on your market from the beginning and people will recognize you every time.
1. Is there a color that speaks your name?
Use that color in the design of your logo, brand, and background of your website to keep it all coordinated. Look in your closet, you’ll find your color there. Your brand color will be the most predominant color in the wardrobe. Whatever other color is in your brand, add in your predominant color, to personalize the brand.
2. What do you do?
If you provide food, your brand needs to say food. If you’re a copywriter, your brand needs to say writer, copywriter, or copy. If you’re hauling donkeys over the continental divide, your brand should say that you haul donkeys over the divide.
3.Selective Identification.
Is your business directed at a specific market? For instance, if you‘re a diner, do you “do“ the lunch crowd, but dinner is pretty slim pickings? Say so in your brand. Be specific and get recognized by the crowd you cater to.
4.Be daring and bold.
Dare to go where no man has gone before, boldly place something unusual but memorable in your brand, or in your business so you will be remembered. When you think of roses and tea cups, you automatically think pink, but do you think lime green? My friend Nancy stamped her site http://rosesandteacups.com with a delightful lime green background and gets oodles of business because you can‘t forget her.
5. Be seen everywhere.
Put your brand out there to be seen in public. Use free advertizing, optimize your marketing options, get your name out there by giving something away to get your brand recognized quickly and easily. Make a billboard that gets noticed, and promote it.
Those five steps will get your brand into the hands of the right people and get you noticed if you‘re promoting your work. Don‘t stall out, when something appears to not work, keep doing that and add something more. It takes six weeks to market a product, and if you stop before your product gets started, you loose ground and have to start over again.
© 2007 - Jan Verhoeff
**********************************
3. How to Brand Your Business
Recognize Success Strategies
Success Strategies are best defined as identifiable steps taken to arrive at a specific destination or goal. These steps may be small, mini-steps, or gigantic steps that take you on down the road, but usually come in a specific pattern.
When you begin to recognize the success strategies that will work for you, the side roads that take you nowhere suddenly become less attractive and you begin to follow a more determined pattern toward your goals in life. Or in simpler terms, you fail less often.
Either way, the result is that your efforts more often lead you further along the road to success.
An example of this process of recognition comes from personal experience. I’m a firm believer in mentors. I believe that business mentors can take you places you can’t get without them, however, that mentor must be going the same place you desire to go. If not, they will lead you a long ways off track down a yellow brick road that will take you where you do not want to go. Usually, burning off your marketing energy for their own purposes, while leaving you to fend for yourself. These are not good characteristics of a valuable mentor.
The selection process of choosing a mentor is the same selection process for setting up other success strategy steps.
With your ultimate goal readily in hand, review your mentor, and strategies and ask yourself:
Is this an ethical choice?
Is this step going to move your goal forward?
Will you gain anything from this step?
Where will you go from here?
Without this step, are you still gaining ground?
What will you gain from this step?
IF your answer to any of those questions is negative, bypass the step, loose the mentor, and move on to the next phase.
Planning a Success Strategy and learning to recognize positive steps toward your goals is part of the process of branding your business. Without a solid attainable goal in your vision, you won‘t be able to grasp the value of each step and recognize success strategies. You‘ll be hedging in the dark, wishing you had a better view of the path.
Visit http://brandyourmarket.com and sign up for the FREE Branding Iron Newsletter, today!
© 2007 - Jan Verhoeff
**********************************
4.Iron Clad Quotes
"The marketing you do today will pay off six weeks from today --- what was it you were doing six weeks ago?"
~Alva Williams
***********************************
5.Promotions
Marketing Gimmicks Maximize Recognition
Marketing your business starts with a mindset of presentation. How you present your business has far more to do with what you want from your business than what you have to put into it.
I’ve seen some very simple straight forward websites that sell well with few gimmicks, and that was their gimmick. Simple, clean html that identifies the product, the service, and the person at the helm of the business was the whole gimmick. Very recognizable, identifiable to the market, and valuable to the buyer the trick was in the simple value revelation.
On the other hand, I’ve seen a few complex programs that moved a not-so-successful business into the forefront of achievement with purpose and power, simply by the use of a gimmick that captured the buyers attention.
However, there are a few rules for using gimmicks that stand out in the marketplace and I want to share these with you.
1. NEVER mislead your buyer.
2. BE honest, and forthright in your business.
3. GIVE real value with actual product or service.
4. KEEP their attention focused.
5. OFFER more than is expected for the value.
When you do use a marketing gimmick, maximize recognition of your brand with factors that keep your clients coming back, motivate good strong business ethics, and promote good referral marketing through satisfied customers.
*****************
Jan Verhoeff is a marketer who develops consistent and powerful marketing techniques using recognizable brand marketing techniques that effectively promote Market Recognition. Visit http://brandyourmarket.com and sign up for a FREE subscription to The Branding Iron for monthly tips on marketing your business.
***********************************
6. Classifieds
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
Get a Turn-Key Website set up to Make Money
Yes you can get a full time income working part time from home on your own computer, and this site shows you how. Just click on the link below and you’ll learn how to make a solid income promoting your website, readily created by the Ultimate Wealth Package.
I'm a Rich Kid
==< >== ==< >== ==< >== ==< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
YOU CAN LAUGH AT MONEY WORRIES -
IF YOU FOLLOW THIS SIMPLE PLAN
The more debts you have, the FASTER you can pay them off.
Paying the highest-interest debt first is the SLOWEST way
out. Discover life-changing money secrets your friends
don't know and banks don't tell. Limited special offer.
ACT NOW! For details go to:
Leo Quinn
==< >== ==< >== ==< >====< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
7 Secret Steps to SUCCESS
Small businesses fail because business owners don’t understand
basic steps required for successful business operation.
Discover the Secret Steps to SUCCESS that make businesses thrive
in ANY economy. Limited offer.
ACT TODAY! For details go to:
Secrets Steps to Success
==< >== ==< >== ==< >== ==< >== ==< >==
==< >== ==< >== ==< >== ==< >== ==< >== ==< >==
You CAN Maximize Your Income
and MAKE MONEY ONLINE
Discover the possibilities of making a living online with
Powerful SECRETS that increase your Income.
New methods maximize your income with simple steps that create
life-changing opportunities without leaving your home.
ACT NOW! For details go to:
Make Money Online
==< >== ==< >== ==< >== ==< >== ==< >==
********************************
7. Coming Up
Strip Mining the Market
Focus Marketing Strategies For Successful Results
*********************************
© 2007 - Jan Verhoeff: Brand Your Market
* We never rent, trade or sell our email list to anyone. You’ll never get unsolicited email from a stranger as a result of joining this list.
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Signature Brand Identification
Make your signature work for you, attach it to your business and be recognized for the value your signature possesses. Integrity speaks volumes when you put your name on it.
Description Brand Recognition
Let your product speak for itself. When your product represents the whole company, your clients will recognize the value of identification when they pick it up.
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Signature Brand Identification
Make your signature work for you, attach it to your business and be recognized for the value your signature possesses. Integrity speaks volumes when you put your name on it.
Description Brand Recognition
Let your product speak for itself. When your product represents the whole company, your clients will recognize the value of identification when they pick it up.
Advertize with US
