Whether you’re branding your business online or your hometown store front, the simplicity of effective brand logos will be a bonus for your business. Your logo must be easily identifiable.

Be different enough…

Often I hear a store name or business moniker that just sounds like every other business. Those monikers don’t grab attention, they don’t get attention, and they lack the originality to be recognizable online or offline. They simply drone on without being identifiable.

Dare to be different.  Be original enough to capture something more than a name like everyone else’s. Design a unique logo for your unique business name. Capture attention.

Be concise enough…

Long monikers lose interest of the reader before they get done. At most, three word names are the most you should ever have. A name that lingers on for more than three words, bores the reader. Shorten that name and get memorable.

Some of the most memorable names are letters only. Consider if your business has a long honker, shortening it to the catchy – letters only – acronym. If your business name has some catchy letters, use them to your advantage.

Be adventurous enough…

Color and style bring recognition. Dare to use a bright enough color to capture attention and strong enough lines to capture interest. When in doubt, remember the Nike Swoop? Be brave, take an adventurous look at your business name and logo.

Adventurous logos might include bright color contrasts, strong lines, and defined features that would make your logo particularly recognizable. Identify your brand logo with feature markings that build on a basic concept.

When advertizing in hometown atmospheres, critical thinking aspects of your marketing strategies will help you bring recognition to your community and your business. Advertizing in Lamar, Colorado means knowing the local attractions and using those concepts to promote my business there. Making the same ads work online too, means being adventurous enough to capture both audiences with original, high-quality design. For more information, be sure you sign up for my Brand Effective Marketing Report at http://brandyourmarket.com today.