Haven’t you noticed yet, the bling-bling marketing of the info product world? You offer a little dash, a little flash, and zap those readers with some high-impact marketing that fires them up to get attention, but lacks the power to bring them high-quality information? STOP!

There’s plenty of overzealous sales folks out there in green polka dot ties and over-sized red shoes! Give the clown marketing principles back to the used car dealers and take pride in your work.

Copywriting is one of the highest paid positions in business and can make you a valuable income if you provide high-quality copy for your clients. Why would you want to provide less?

I’m astounded at the number of lackadaisical articles that just don’t quite measure up, coming from well known authors who could do so much better. But than I sound like a judgmental word hound. Perhaps, I am.

I’ve heard it said, “They wrote Fannie Hill in 1942 and nothing new has happened since.” I’m not sure I’d go that far, and I honestly don’t recall when Fannie Hill was written, but quite honestly, there isn’t much NEW stuff out there. Getting a fresh idea, doesn’t have to mean you recreate words (although I do that), or that you can’t imitate someone else (I do that too), or even that you have to have the first original idea to be ‘in the running’. You don’t. But something has to be fresh.

A new twist, a bright color, a feeling or emotion placed with an old idea often brings an ad or a report to life. Give some soul to your work, put some feeling into it. Pack a punch with emotion!

If you can’t feel what you’re writing, your reader won’t feel it either.

The most interesting ads I read are the ones that capture me, because I know the writer put some effort into them. I can recognize the writer behind the ad.

Not too long ago, I was talking to a friend who writes business articles along the same lines as mine. She had submitted an article for publication and the publisher said, “This sounds like Jan Verhoeff.” What an incredible compliment to me! I was surprised that the publisher compared another writer to my tone, but I was thrilled that she recognized my voice strongly enough to do so. Whether you write articles yourself or hire them written for you, the articles you present should have a flavor responding to your tone and voice. The ability of any writer to create information that gives a specific tone, means they capture the voice presented. This is a professional ghost writing tactic that works well in copywriting. Copywriters implicate the voice of the seller while using their own style.

When providing content via articles for the internet, do you maintain a recognizable voice? Will your voice capture an audience? Can you bring them back for more?

Copywriting dynamics include sales and marketing skills. Do you have the skill to bring them back?

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© 2007 – Jan Verhoeff All rights reserved.