Living in a throw away world, what could be more beneficial than Brand Recognition on Decadence? What kind of DECADENCE can be Branded?

 Simple effective Branding can happen on any product, decadent or not. The point is making your mark and sticking to it.

A few weeks ago I noticed a trend in our local area. Small business centers are popping up all over the map, leaving intrusive brand identifications for the world to remember them by. Road signs suddenly have the markings of a local business hanging from their platform, and sign posts sport regal looking placards with numbers attached. These NEW businesses aren’t sprouting up from no where, but that may be their end in a few months, if they don’t somehow find ways to be recognized on non-disposable signs.

How can a water soluble sign become decadent? And is it possible to Brand Your Market with a sign that will be gone in two weeks due to weather errosion?

As goshe as this may sound, I’d like to think so!

Teetering on senility, I allowed a client/associate to try the same techniques with my business, but I decided to try something just a bit different. More decadent? You decide…

 A local restaurant has old fashioned tab curtains at the windows and I’ve noticed curtains with words all over them in various places. So, I made some tab curtains and stamped my website, along with the name of the cafe, and various other business names (to whom I had sold advertizing space) in various fonts all over the new curtains. I took those curtains to the cafe and offered to hang the new curtains for them. The new curtains add color and spunk to the cafe windows, and I got paid to post the advertizing names on the curtains. It didn’t cost me a thing to make the curtains, because the advertizers paid for the fabric and my time.

The result: I’ve had more than 100 new sign-ups on my website from my home town area and more than that per week in visitors to the site. All the paper on lightpoles in the world can’t beat curtains scrawled with www.coffeeclatter.com in the window.

I’m lovin’ it!

And the beat goes on… What decadent RICH marketing strategies can you come up with to market your business on the Internet? Brand Recognition doesn’t cost money – just ideas.