Brand Recognition: Stumbling Over Your Identity
By Jan Verhoeff

Marketing online requires high-power traffic building results. Without them, your site sits dormant and your business dwindles. You can’t bring in enough traffic to keep you in shoe strings and bacon grease on your own, you have to have the power of marketing multiplication. How do you get it?

The significance of Internet Marketing with Signature Brand Recognition comes readily in traffic generation. No results shine as significantly as the results of having a signature brand that is recognizable both online and offline. Your signature should not only be recognizable to those sweet people who know you personally, but also to strangers on the street.

But how…

Being recognized in your hometown is easy. You get out, you meet people and you get to know the social network within the community. But, online might actually be as easy with all the accessible social networks. By getting out, meeting people and social networking with people in your circle of influence, you become well known around the world.

Social Networking is the Brand Recognition of the Future.

Brand Your Market with powerful terms that bring people back time after time. You want them to recognize your brand every time they open a new web page. Okay, that may not be feasible, but that’s what you want. Do whatever it takes to create Brand Recognition within your niche and make your brand effective for marketing your products.

  1.                  Punch up Article Marketing

Write five articles per week and post them on the most plugged Article Marketing Sites on the Internet. Use the value of Brand Recognition, by other Brands to get your Brand seen. This powerful  branding tool will effectively market the products of your website, with Brand Recognized Marketing techniques, if you use Article Marketing with brand specific information. Keywords for your specific marketing efforts are relevant to recognition factors.

2.                  Write a Press Release

Write a Press Release and post it everywhere. If your News is exciting enough to capture the attention of reporters on the Internet, you’ll soon be the talk of Cyber Space. Your name will be on the tip of everyone’s tongue and Brand Recognition will be yours. Make sure to include brand specific details in your press release and promote the identity of your products using keywords and effective conceptual marketing ideas.

3.                  Be a Guest on a Talk Show

Podcasting gets you noticed. Use it in your Press Release, post it on your Blog, have it posted in all your forums, and get recognized for the important ‘stuff’ you have to say. Once they hear your voice, hear your name, and see your picture, you’ll be a star. (Okay, so the Star of your own Sidewalk, but a STAR none-the-less.)

Find your area of expertise and let everyone know how much you know about your niche. Then Brand that hummer!

What is the Bar V? I’ll share it with you in The Branding Iron. Get your FREE Subscription with a visit to http://brandyourmarket.com. Learn to promote your business with high-impact power branding that identifies your market and Maximizes the Recognition Factor of your Business and Services.

Whether you’re branding your business online or your hometown store front, the simplicity of effective brand logos will be a bonus for your business. Your logo must be easily identifiable.

Be different enough…

Often I hear a store name or business moniker that just sounds like every other business. Those monikers don’t grab attention, they don’t get attention, and they lack the originality to be recognizable online or offline. They simply drone on without being identifiable.

Dare to be different.  Be original enough to capture something more than a name like everyone else’s. Design a unique logo for your unique business name. Capture attention.

Be concise enough…

Long monikers lose interest of the reader before they get done. At most, three word names are the most you should ever have. A name that lingers on for more than three words, bores the reader. Shorten that name and get memorable.

Some of the most memorable names are letters only. Consider if your business has a long honker, shortening it to the catchy - letters only - acronym. If your business name has some catchy letters, use them to your advantage.

Be adventurous enough…

Color and style bring recognition. Dare to use a bright enough color to capture attention and strong enough lines to capture interest. When in doubt, remember the Nike Swoop? Be brave, take an adventurous look at your business name and logo.

Adventurous logos might include bright color contrasts, strong lines, and defined features that would make your logo particularly recognizable. Identify your brand logo with feature markings that build on a basic concept.

When advertizing in hometown atmospheres, critical thinking aspects of your marketing strategies will help you bring recognition to your community and your business. Advertizing in Lamar, Colorado means knowing the local attractions and using those concepts to promote my business there. Making the same ads work online too, means being adventurous enough to capture both audiences with original, high-quality design. For more information, be sure you sign up for my Brand Effective Marketing Report at http://brandyourmarket.com today.

Brand Spectacular – Marketing Mistakes That Effect Your Business Brand

You probably have a good concept of what branding is, but there are many things it is not. Those are probably the things you’re doing the most of, if your brand lacks power, passion, and results. You could have a brilliant brand, if you’d simply follow your own head knowledge and put it into effect, but there you sit, reading yet another article on Branding, because what you’re doing isn’t working.

Here’s why:

You lack energy —

You’re not living the power of your brand with the passion you feel. The doldrums of day to day living get to you and you’re just not feeling it anymore. You go about the routine, but you lack energy. You need more money, time and freedom, but there you sit… wishing instead of going out and changing the world with your enthusiasm and energy.

Get a hold of yourself and pack some of that brilliance back inside your heart. Look back and remember why you’re doing this business. Refocus and kick in some attitude. It’s still there - you’ll just have to re-ignite the fire.

You’re thinking small —

Small minded people lack the ability to build a goal and live on the dream. Once you step out on the dream and jump over the chaos of daily life, you’ll have the freedom to stretch for those larger goals and dreams. In fact, I dare say if you take the leap of faith and set the goal before yourself, you’ll achieve it.

Ignite the power within and build on authentic emotion. The rest of your power will come and you’ll be able to achieve your dreams, but first you must set the goals.

You got stuck in the rut —

You originated a brand with some impact, but you left it up there on the shelf too long. It got dusty and you got stuck. While you were waiting for your brand to take over and lift you up, you settled for the rut and got stuck. Let’s pull you out of that rut, ignite the turbo boosters and bring your brand back into your life with the energetic streamlining necessary to beguile your audience and illuminate your world with light.

If you’re ready to shine, give your brand some power-polish with enthusiasm, dream building, and illumination that will drive traffic to your business. Effective brand marketing comes from http://brandyourmarket.com in a power-packed ezine that rebuilds your drive and ignites new energy for your business building and marketing efforts.

© 2009 – http://janverhoeff.com

Crashing Economy – Are you Going to be a Victim, or a Survivor?

In the midst of the current economic downturn, there may be a few who don’t survive, but you don’t have to be a victim. You don’t have to worry about the current economic strife, if you know how to survive and build business on the Internet.

The Crashing Economy doesn’t have to crash your business.

During a recession, if you know how to generate income, you can overcome the bankruptcy doom and gloom of the economic crisis.

“He who controls traffic, controls the keys to the kingdom,” according to Mike Filsaime. This strategy holds a particular truth if you’re working a business that requires buyers.

Maintaining income is a numbers game.

Once you’ve learned the secret of getting massive numbers of people to your website, you’ll amass profits and wealth too. On average, 10% of the traffic to your website will buy 10% of the products available on your website. What’s available? Who’s stopping by to buy your products?

Maximizing income means maximizing traffic.

In order to optimize your income, you must generate more traffic and create a site of interest for people to visit. As important as it is to grab your reader’s attention, it’s more important to grab their clicks. If you don’t have a good, high-quality call to action that gets results… You’re LOSING MONEY!

Increase Click through Rates.

There are several ways to get high click through rates.  The key to high click through rates is that you need to grab the reader’s attention. Whether you use banners, buttons, pay per click or paid email, if nobody is clicking on your ads, you’re losing money. You’ve got to grab their attention and grab their clicks.

Create a Working CALL TO ACTION.

Your call to action has to tell the reader what to do. Tell them your price is going up, they must act now, and give them specific directions “CLICK HERE” so they know what to do. People won’t do anything unless you tell them to do it. Tell them what you expect of them, they’ll follow.

Go to http://makeyourfirstmilliononline.com and sign up for a FREE Cool Millions Subscription and FREE Gift. It’s important for your business, do it now!

© 2008 – Jan Verhoeff

Crashing Economy – Are you Going to be a Victim, or a Survivor?

In the midst of the current economic downturn, there may be a few who don’t survive, but you don’t have to be a victim. You don’t have to worry about the current economic strife, if you know how to survive and build business on the Internet.

The Crashing Economy doesn’t have to crash your business.

During a recession, if you know how to generate income, you can overcome the bankruptcy doom and gloom of the economic crisis.

“He who controls traffic, controls the keys to the kingdom,” according to Mike Filsaime. This strategy holds a particular truth if you’re working a business that requires buyers.

Maintaining income is a numbers game.

Once you’ve learned the secret of getting massive numbers of people to your website, you’ll amass profits and wealth too. On average, 10% of the traffic to your website will buy 10% of the products available on your website. What’s available? Who’s stopping by to buy your products?

Maximizing income means maximizing traffic.

In order to optimize your income, you must generate more traffic and create a site of interest for people to visit. As important as it is to grab your reader’s attention, it’s more important to grab their clicks. If you don’t have a good, high-quality call to action that gets results… You’re LOSING MONEY!

Increase Click through Rates.

There are several ways to get high click through rates. The key to high click through rates is that you need to grab the reader’s attention. Whether you use banners, buttons, pay per click or paid email, if nobody is clicking on your ads, you’re losing money. You’ve got to grab their attention and grab their clicks.

Create a Working CALL TO ACTION.

Your call to action has to tell the reader what to do. Tell them your price is going up, they must act now, and give them specific directions “CLICK HERE” so they know what to do. People won’t do anything unless you tell them to do it. Tell them what you expect of them, they’ll follow.

Go to http://makeyourfirstmilliononline.com and sign up for a FREE Cool Millions Subscription and FREE Gift. It’s important for your business, do it now!

© 2008 – Jan Verhoeff

3 Ways to Multiply Sales with Brand Effective Marketing Strategies

The laziest way to gather in a massive number of new sales for your online business is to maximize your branding strategies. Everyone has to know who you are by the logo they see to be drawn into your business. If they don’t know who you are, every time they stop by, they’re NEW customers.

1.       Bring consistent recognition to your customers by maintaining your logo in visible methods of advertizing and marketing. Use it on everything. Every time your customer sees your business in any format, you want them to catch a glimpse of your logo. Try putting it on your products, in your mailers, and on your website. Everyone wants to know who you are, so post your logo and tell them.

2.       Use an easily recognized logo. Often people get so intrigued by the options of graphic art design that they forget the KISS principle of logo design. Keep it Simple Stupid actually means something important in advertizing. You’d better be able to print it clearly, in a very few strokes. Is there any reason you’d want a dull, boring and lifeless logo nobody recognizes?

3.       Grab your readers attention with something FREE or LOW-COST attached to your logo. They’ll remember where they got there if it’s free to spend their time on your corner of the Internet.  Give them something they’ll remember, either a free product or service, or give them something free. They’ll remember where they got it – if your logo is on it.

Consider how your customer feels about your business. When your customers like you, are attracted to you, and want to do business with you, they will come back.

Take a moment and come join our online EZine with a FREE Subscription to AdvertiZe at http://advertizeyourbusiness.com for your  monthly tips and ideas about how to market your business using Brand Effective Marketing Strategies.

© 2008- Jan Verhoeff

Brand effective marketing helps - even if you’re running for political office as the President and Vice President of the USA.

Although it’s been said you’re tossing your pearls before swine with a vote for the other party, a vote for the Lipstick Girl means a strapping big vote for Change to MAKE A DIFFERENCE America. You can count on this hometown girl, nominated as Vice-President to step outside the proverbial box, act on her maverick capabilities to lead Americans into the fray of Standing on Promises of Power and make THE CHANGE that will make a difference in America.

John McCain has my vote, because he’s got the power and the knowledge to lead this nation into the future at breakneck speeds with an orientation of success.

While the rest of the nation finds it sad that John McCain doesn’t know how many houses he owns, I find it remarkably exhilerating that he’s been successful enough to own more than his fair share, and doesn’t feel the need to micro-manage that area of his life. It indicates he’s got better things to do than count kitchen garbage disposals. It also indicates that he is able to manage and delegate responsibility for the care of his property to others.

This ability to manage others, lead and grow stronger has been lacking in recent past in this nation. And it won’t improve with a democrat who lacks the knowledge and ability to be successful, because he hasn’t achieved success yet.

Palin, the political hurricane, instigated by McCain to CHANGE America and MAKE A DIFFERENCE. Are you voting for the dream team? I believe McCain and Palin have the power to Make a Difference in the USA! Pick the McCain ticket in November.

Haven’t you noticed yet, the bling-bling marketing of the info product world? You offer a little dash, a little flash, and zap those readers with some high-impact marketing that fires them up to get attention, but lacks the power to bring them high-quality information? STOP!

There’s plenty of overzealous sales folks out there in green polka dot ties and over-sized red shoes! Give the clown marketing principles back to the used car dealers and take pride in your work. read more…..

More often than not, the writer of an article or site will sign their name on the website in one way or another, offering a signature brand. However, your signature doesn’t have to be you’re “Jan Verhoeff“, it might actually be your photo, a way of talking, a phrase you use prolifically, or an idea that is significantly YOURS.

The style of Brand you use on your business will define your position in the business trades. Graphic location may be important, but in these days of Internet Storefronts, the location of your business is not as important as the presentation.

Get decadent!

Decadent Marketing offers a rich presentation of style and wealth, similar to Chocolate. The power behind decadence is wealth and elegance. Build your business on Decadent Flavor and benefit from a wealth of eloquence. It’s easy.

Go Big!

Monster Money Makers dream big and extravagant. They understand the importance of pointing their dreams toward success and focusing on the value within. Wealth comes from dreaming BIG enough to get noticed.

Stamp it Successful!

Take a moment, however you choose to brand your business and Stamp it with Success. Your signature, your style, or your goal, make it prosperous enough to give something back.

Try this opportunity for DRIVING WEALTH!

Living in a throw away world, what could be more beneficial than Brand Recognition on Decadence? What kind of DECADENCE can be Branded?

 Simple effective Branding can happen on any product, decadent or not. The point is making your mark and sticking to it.

A few weeks ago I noticed a trend in our local area. Small business centers are popping up all over the map, leaving intrusive brand identifications for the world to remember them by. Road signs suddenly have the markings of a local business hanging from their platform, and sign posts sport regal looking placards with numbers attached. These NEW businesses aren’t sprouting up from no where, but that may be their end in a few months, if they don’t somehow find ways to be recognized on non-disposable signs.

How can a water soluble sign become decadent? And is it possible to Brand Your Market with a sign that will be gone in two weeks due to weather errosion?

As goshe as this may sound, I’d like to think so!

Teetering on senility, I allowed a client/associate to try the same techniques with my business, but I decided to try something just a bit different. More decadent? You decide…

 A local restaurant has old fashioned tab curtains at the windows and I’ve noticed curtains with words all over them in various places. So, I made some tab curtains and stamped my website, along with the name of the cafe, and various other business names (to whom I had sold advertizing space) in various fonts all over the new curtains. I took those curtains to the cafe and offered to hang the new curtains for them. The new curtains add color and spunk to the cafe windows, and I got paid to post the advertizing names on the curtains. It didn’t cost me a thing to make the curtains, because the advertizers paid for the fabric and my time.

The result: I’ve had more than 100 new sign-ups on my website from my home town area and more than that per week in visitors to the site. All the paper on lightpoles in the world can’t beat curtains scrawled with www.coffeeclatter.com in the window.

I’m lovin’ it!

And the beat goes on… What decadent RICH marketing strategies can you come up with to market your business on the Internet? Brand Recognition doesn’t cost money - just ideas.