The Branding Iron takes advantage of glitter and glitz any chance we get. When Commissioner of Agriculture chatters up the air waves across local radio stations, we grab the opportunity to catch up on the latest branding techniques. Inserting chips in cattle seems to be the thread that stitches up brand recognition, but how effective can that be? Those with readers can identify their cattle, and a satelite can find your heffer, but seriously, do you carry around a “reader”?

The Branding Iron offers greater recognition values for the general population, mostly easily readable and recognizable markings that give everyone a specific view of identifying our products and markets.

In Lamar, Colorado, the hometown of John Stulp, the Commissioner of Agriculture, recognition means we can see it, smell it, hear it, touch it, or taste it. Most of us don’t carry “readers” but we recognize cattle. Advertizing on the front range is much the same. We want to FEEL it.

Add the sparkle of the five senses to your Brand Expertise and increase the success rates of your Marketing Strategies. By making the five senses work for you, your marketing efforts will be rewarded.

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