7 Effective Branding Techniques for Social Networking

Posted by admin | Brand Recognition, Facebook, Generate Traffic, Social Networks | Sunday 18 April 2010 2:09 pm

Do you dare to network on Facebook? We all say things in “those moments” that we probably shouldn’t say out loud, definitely NOT in print. But, we say them anyway and if we spout them off on Facebook, there are consequences. Social marketing media has a well defined position in our lives and we definitely do need to use them to brand and market our businesses. Here are a few solid ways to use social networking to successfully brand your business.

1 – Send Value Filled Messages

We all do it, spout off those sweet nothings that have no impact and get no response. Or we explode all over facebook because our temper got away from us. The bad part of either kind of post is that people read them and don’t know what to say…. You’ve branded yourself with those posts as being a trouble maker. Don’t do it! Send only value filled posts and messages over the social networking airwaves. Hold the temper and impact lives positively instead.

2 – Remind People of Positive

Code your work with PINK Positive Proclamations. Some of the best networking posts encourage others to respond to a Quote or a thought that happened decades ago. Reverberating someone else’s words brings you success, because those words are recognizable and yummy to eat again. History has already proven it and the world recognizes their value. Repeating a quote and upping the positive reactions is always an acceptable method of posting.

3 – Use Keyword Effective Posts

On most social networks, your posts are searchable… Use keyword posts to bring more recognition to your marketing efforts without blatantly exposing a link. Interactive keywords that give readers searchable concepts will bring traffic and create interactive conversation that people read. Just don’t over feed the keyword basis. Moderate is good.

4 – Use Effective Link Marketing

NO SPAM! But if you have a link that is particularly wonderful, your own or someone else’s add it to your pages. Share your reason for adding the link. Give your readers a reason to click the link. Tell them why you want them to go read the post at the other end of the link.

5 – Burn Some Bridges

If someone on your social network seems to constantly be against your posts, always putting you down and condemning you, it’s probably safe to remove them from your network. They’ll bring you down, so don’t waste your time on their efforts. Let them go, cut them loose, burn the bridge and forget about them.

6 – Promote Contests and Sales

Remember to promote your contests and sales. If you don’t have anything going on, create something. Stir up a BUZZ over your business and keep the rumble going by making ongoing conversations more active with more and more action and happenings. Sales, marketing events, buzz is always good.

7 – Never Give Up

I know Winston Churchill would be a proponent of this. No matter how badly you think you’ve screwed up with social networking, just keep trying. It can get better, if you just change your tactics and do something newer and better. It works.

Social Networking can be a real blessing online. Or you can work to create a social network that isn’t online. Visit the Denver Professionals Network for more information.

Confrontational Communication Styles – How to Drive a Client Crazy

Posted by admin | Brand Recognition, Generate Traffic | Monday 16 November 2009 6:24 pm

When a client calls and needs information, they want answers, not an inquisition. Solution based education means you offer the solution, once you know what the problem is. Sometimes, that means you have to give a little time to questions and answers, to get to the basics of the issue.

Asking Questions —

When the client starts talking, you listen first. Once they’ve explained their problem, ask questions to clarify. Make sure you’re asking for information and not asking just to prove how smart you are, or to prove a point that’s irrelevant to the solution.

Recently, I listened to a music instructor talk to my son. “Show me the note. What note are you playing?” He showed her the chord he was talking about, and then she asked him again. He said the same thing over and over, getting more and more frustrated because he didn’t understand what she was asking him. Her confrontational style of asking was an affront to him, telling him repeatedly that he didn’t know what he was talking about. When he finally got to the answer she wanted to hear, she said, “See, you don’t know any of this.” Not only did my son get frustrated with her and decide he didn’t want to learn to play the instrument her way, but I was frustrated enough I just wanted to tell her to take a flying leap. He had asked her for instruction, not a confrontation of wits and words. His request had been reasonable enough. By the time we left, he didn’t want to talk to anyone about music.

Ask questions to gain information, not for the purpose of proving you’re smarter than the client. They’re already assuming that, or they wouldn’t have asked you in the first place.

Bring them to the table —

The function of business communication is to bring people to the same table and encourage them or motivate them to act on your recommendation. Whether you invite them to the table with enough coercion to convince them it’s in their best interests, or you bind them and drag them to the table, the result may be dependent on their willingness to spend time with you. If your process of motivation is beating your customer to an emotional pulp, the intended results probably won’t happen more than once. The smart customers won’t come back for a second beating. Those who do come back will do so, only because they can’t find another source. Few people will voluntarily come back for the beatings.

Give your clients information; attract your customer by giving them what they ask for without driving them away. Attraction is a far easier means of obtaining a client, and gathering information does NOT have to be a confrontational experience. Learn how to communicate without a confrontational style and you’ll find customers rush to do business with you.

Make your communications profitable by using Brand Recognition, Identifiable Marketing Objectives your clients can follow simply and easily.

Elite Brands – Marketing to Affluence

Posted by admin | Advertising, Brand Recognition, Generate Traffic, Improved Business | Monday 31 August 2009 4:02 pm

Elitists demand recognition and acknowledgment from their wealth. Regardless of the cost, the knowledge that they can afford what they want makes the ticket an effective marketing tool. Dollars signify value and value displayed by the wealth indicates a different kind of cost. When presenting your product, start with the top value in your market and appeal to THAT niche first.

Distinguish your product by location —

This significant touch of marketing says more about your buyer than the product, but if you want that elite buying sector, you’ll have to go where they go to market what you have.

Exclusivity rocks your client —

Fulfill their expectations with exclusive rights products, one of a kind, limited edition or select audience directives that mean, “This is top of the line exclusive.”

Signature Brand builds ownership —

It isn’t your signature they want on their product, but rather their own. They want the item embellished with their identifying mark, so stamp it with their monogram, their name, or their personal perspective.

Convenience and opportunity —

They may fly to Paris to get their hair done, but they don’t want to drive across town to pick up a tooth brush, tooth paste and essentials. Make it convenient. Do you deliver?

Exclusive price and value —

They’ll pay for price, but the value had better be good (they can afford lawyers, too). Give them what they want at a good price, but be certain you fulfill their expectations with High-Value too.

Celebrity endorsements are sweet, but not necessary if your Elite Marketing Plan has all the right points of return. Grab the market with a powerful junction of interactive social genius. Be where the elite go, and be available for all the right reasons. Your products will speak for themselves, but you’d better know the language.

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Urban Redevelopment – Brand Your City

Posted by admin | Brand Recognition, Generate Traffic, Improved Business | Sunday 19 July 2009 5:05 am

When urban redevelopment stopped up the community action communications earlier this month, the Lamar City Administrator started blaming County Commissioners and the people of the community with comments claiming they weren’t smart enough to understand. Oh, they’re smart enough alright. They understand the urban redevelopment project was meant to create a top heavy local government where the people of the community would be bound by DEBT to meet the requirements set up by the Lamar City Administrator and his co-horts on the Lamar City Council.

Urban Redevelopment doesn’t have to be that way.

Urban Redevelopment can be a COMMUNITY based incentive with motivated business owners coming up with inspired concepts that would bring success and greater recognition to their community without the high cost of debt and a high salaried City Adminstrator telling them what to do. Urban Redevelopment works when the people of the community who own businesses plan their strategies and work their plan together.

Economic Benefit to all businesses isn’t ever part of a package, there will naturally be some businesses who won’t participate and don’t care enough to get involved in a community transformation effort. Those businesses may or may not survive, and that is their right. Failed business may simply be a natural way to open up a greater opportunity within a community. The simple reality is that businesses survive, succeed and fail on a daily basis and the process is predictable.

Businesses without Plans fail because they don’t have a strong enough infrastructure to succeed.

Urban Redevelopment Plans created by City Administrators with a history of incomplete planning and management results probably won’t be well enough thought out to succeed either. The problem isn’t with the Urban Redevelopment Plan, so much as it is with the means and methods of controls incorporated into the plan by persons who don’t have the knowledge or ability to carry out the basic plan successfully.

Top heavy city government NEVER works.

What kind of Urban Redevelopment will Brand Your City Successful?

  • Cooperative Independent Business Owners with a common community vision.
  • City Leaders who promote and inspire community participation in City EVENTS.
  • City Leaders who recognize the value of listening to the citizens of the community.
  • City Leaders who are ACCOUNTABLE to the community they SERVE.
  • Business Owners who have access to funding (grants and other resources) with community support (aka bankers willing to lend).
  • City Events planned to support LOCAL BUSINESS.

Some great ways to brand your city without the “high cost of duplication” includes reusing some of the old standard signs and pass throughs to grab attention and capture interest in the town.

“Gating the city would be a nice thought, but more likely we could gain more attention by finding nice ways to attract people into the city rather than gating them out.”

~ Kenton Verhoeff

Visit Kenton Verhoeff at http://kentonverhoeff.com.

To learn more about Urban Redevelopment go to http://lamarco.us/blog and sign in for a FREE copy of the Lamar News.

Create Profitable Targeted Traffic

Posted by admin | Brand Recognition, Generate Traffic, Improved Business | Tuesday 19 May 2009 2:17 pm

Dominate Web Traffic – Realize the Value of Creating Profitable Targeted Traffic

Living with an abundance mentality means more than just thinking you have money. The value of an abundance mentality is understanding the importance of helping others achieve their goals. It’s simply good business to help other people build and grow their business to achieve higher levels of success.

Web marketing techniques have changed over the past fourteen years. Understanding those changes will help you to grow your business connections and increase traffic to your website.

· Newspapers are losing ground – With Internet communications and news readily available, people choose not to read newspaper.

· Phone books are unnecessary – With WhitePages.com readily available, nobody takes time to pick up a phone book these days.

· Television Commercials are being ignored – with TiVo you simply skip the commercials and watch the movie. Who has time for commercials – except during the Super Bowl?

Can you imagine filling up a baseball stadium each day with people?

Your website can have that much traffic using these basic strategies to drive huge numbers of clicks with a few simple steps.

1 – Press Releases – Use the News (radio or television) to get your website noticed.

2 – Double Listing – Google Exclusive Recognition comes with value steps that gets you listed faster.

3 – Top Page Recognition – SEO driven page rankings that get you noticed on the search engines.

4 – Multiple Search Engine Listings – Front page recognition for Search Engine Siting.

5 – Social Network Media – Be recognized in social media for your signature identification.

These five easy to achieve strategies will drive your website to the top of the traffic heap, creating a traffic jam on the web.

But how can you generate enough traffic to build an internet business without paying for traffic?

Targeted traffic, generated with quality driven content brings the greatest benefit to your business. Stop struggling to find customers using the wrong information markets.

You can start right now developing Profit Based Targeted Traffic to your website by signing into our ezine where you’ll receive frequent traffic generating and branding tips for your business online. The Branding Iron is a Brand Your Business Specific Publication for internet businesses who desire to generate high-volume targeted traffic on the Internet. Click HERE to sign up today.