Cut the Stress, Cut the Time, Sell More Product

Stop chasing customers out the door with your sales presentation! You’ll gain greater profitability when you set the losing sales routines free and use confidence as a sales and marketing booster in your business.

Customers are magnetically attracted to confident sales people. They can’t help themselves, they’re simply drawn to the confidence and compelled to purchase from the person who believes so strongly in their product that they stop selling and let the buyer make the decision.

Recently, on a search for the best bed for my granddaughter, who had outgrown her crib, I visited several retail outlets. The first mattress salesman shared several mattress designs with me and pointed me to a low end mattress. He stated twice in the interview that since I was purchasing a bed for my granddaughter, I wouldn’t want to spend a lot of money. I didn’t purchase the bed there. I went to another store. The saleswoman at the second store showed me better quality beds, shared details of quality and value and mentioned that with a toddler on the new bed, I’d want to purchase a mattress protector.

Her sales routine showed me three things:

1 – she had confidence in her product and knew the value of purchasing a quality sleep system even for a small child.

2 – she understood my need to provide a comfortable and lasting bed for my granddaughter, along with the required products that would keep the bed in the best condition during those toddler years, so it could grow up with my granddaughter.

3 – she understood that she wasn’t the one buying the bed and didn’t try to sell me a bed based on what she could afford to purchase. (An important consideration!)

When a sales person understands the value of their product, they automatically present the best product available on the floor first. This recognizable confidence in the product and the sales person’s ability to present product attracts buyers.

A customer automatically trusts a salesperson who doesn’t judge their ability to purchase based on appearance or profile.

The consumer knows how much they can afford to spend, but they value luxury and value too. Once a customer knows the best value for their money, they have enough information to make an informed decision. Sales people who recognize the consumer’s need to understand value often make larger sales and increase their marketability by a greater percentage, because they attract buyers who value their time and money.

Sales representatives who refuse to sell from their own pocket, recognize the fact that people live on vastly different incomes and although a customer may appear to have little cash in the pocket, what they have in the bank may vastly differ from the profile that customer represents. These sales representatives will generate more sales and increase their target market simply by understanding that profiling doesn’t always work. Their innate sense of integrity will move their sales upward to higher levels because they refuse to fail. They simply enhance their marketing skills to meet the demands of a greater sales market.

Brand recognition allows the sales representative to step away from the sale and allow the consumer to make the purchase.

Neither sales representative knew whether I’d recognize any of their bed brands, or “logos” but the first sales person kept pointing out the name brands of the beds. He acted as if his knowledge of the brand would make a difference in the marketability of the bed to me. His sales pitch was peppered liberally with the name of the manufacturer rather than qualities and virtues of the beds and the way they were manufactured. The second sales person simply called the beds by their trade name and focused her discussion on the differences in manufacturing process, acknowledging that brand recognition was inescapable.

By assuming the consumer recognizes the brand identity of a product, the sales person cuts the presentation time, allowing the value and quality of the product to be the presentation. This blatant “expectation” gives the consumer an understanding that “this brand should be recognizable to me” even if the consumer has never heard of a brand before. The insinuation is there, which results in an underlying validation of the consumer. The sales person says without voicing the words, “I realize you’re an intelligent person and you have already done your homework, you’ll buy the bed that is right for you.”

Confidence attracts buyers.

Show your confidence by allowing the consumer to recognize your brand. Learn how http://brandyourmarket.com can help you brand your business and products with confidence and marketing expertise. You’ll talk less, listen more and have greater profitability with better Brand Recognition. Get your own FREE Subscription to The Branding Iron and you’ll be a more confident sales person.

© 2010 – http://janverhoeff.com

Words in your documents, in your blogs, and on your website, identify you like a branding iron. The most prolific articles can refer directly back to you by using Brand specific keyword phrases relevant to your articles. Your brand identifies you like a branding iron, stamping you with identifiable keywords, whether you use them together or separately, the phrasing doesn’t matter, so much as the words you use in the phrases.

The Branding Iron stamps your business, or a steer’s rump, with specific recognizable markings that you (or your clients) can recognize.

The purpose of branding your documents online with a memorably phrase that will always drive traffic back to your website, blog or articles, is that people tend to forget your name. They will even forget the words you use in your article title, and they may even forget the topic of your article, but if you leave them with a catchy phrase, they’ll remember your brand identifying phrase.

Use the branding iron often, to become a recognizable part of your article marketing endeavors and you’ll become easily recognized and searched online.

Elitists demand recognition and acknowledgment from their wealth. Regardless of the cost, the knowledge that they can afford what they want makes the ticket an effective marketing tool. Dollars signify value and value displayed by the wealth indicates a different kind of cost. When presenting your product, start with the top value in your market and appeal to THAT niche first.

Distinguish your product by location —

This significant touch of marketing says more about your buyer than the product, but if you want that elite buying sector, you’ll have to go where they go to market what you have.

Exclusivity rocks your client —

Fulfill their expectations with exclusive rights products, one of a kind, limited edition or select audience directives that mean, “This is top of the line exclusive.”

Signature Brand builds ownership —

It isn’t your signature they want on their product, but rather their own. They want the item embellished with their identifying mark, so stamp it with their monogram, their name, or their personal perspective.

Convenience and opportunity —

They may fly to Paris to get their hair done, but they don’t want to drive across town to pick up a tooth brush, tooth paste and essentials. Make it convenient. Do you deliver?

Exclusive price and value —

They’ll pay for price, but the value had better be good (they can afford lawyers, too). Give them what they want at a good price, but be certain you fulfill their expectations with High-Value too.

Celebrity endorsements are sweet, but not necessary if your Elite Marketing Plan has all the right points of return. Grab the market with a powerful junction of interactive social genius. Be where the elite go, and be available for all the right reasons. Your products will speak for themselves, but you’d better know the language.

Visit This Site for key concepts in marketing and making the dollar count online, without a doubt one of the most significant internet marketing methods available for creating millionaires online. Live on the naughty side and take a risk for your own benefit. These are available to the few and the best. Get yours now.

The Branding Iron takes advantage of glitter and glitz any chance we get. When Commissioner of Agriculture chatters up the air waves across local radio stations, we grab the opportunity to catch up on the latest branding techniques. Inserting chips in cattle seems to be the thread that stitches up brand recognition, but how effective can that be? Those with readers can identify their cattle, and a satelite can find your heffer, but seriously, do you carry around a “reader”?

The Branding Iron offers greater recognition values for the general population, mostly easily readable and recognizable markings that give everyone a specific view of identifying our products and markets.

In Lamar, Colorado, the hometown of John Stulp, the Commissioner of Agriculture, recognition means we can see it, smell it, hear it, touch it, or taste it. Most of us don’t carry “readers” but we recognize cattle. Advertizing on the front range is much the same. We want to FEEL it.

Add the sparkle of the five senses to your Brand Expertise and increase the success rates of your Marketing Strategies. By making the five senses work for you, your marketing efforts will be rewarded.

Chalk one up for The Branding Iron and add Sizzle to your Marketing Strategy. Market your business with Social Networking on Twitter.

Viral Article Marketing Secrets – 7 Marketing Guru Style Marketing Tips

Advertize your Business with Viral Article Marketing strategies that keep your readers coming back time after time to your recognized brand. Brand effective marketing drives traffic and your readers begin to recognize your writing style when they see it. Give them prime examples, every time you write.

1 – Generate a Stellar Traffic-Driving Title

No matter what else your title does for your article, it must drive traffic. If you can’t figure out if it drives traffic or not, look at how many hits you get from the article. You want a title that if they don’t do anything besides click the title, they still find the link.

2 – Audience Capturing Sub-Headers

Keep the sub-headers simple, but specific enough to tell the reader what they need to do. Give yourself some leeway here, and use audience grabbing words. Action words speak louder than passive phrases. Get specific with your sub-headers and tell the reader what they’ll learn.

3 – Write Like You Talk

Write as if you’re speaking directly to a person. Grab their attention with tonal changes, verbs that speak out loud, and directives that are understood to be meant for them. Don’t hesitate to get personal. If you know your reader isn’t listening to you, TELL THEM.

4 – Keep Them Moving

Make your articles flow from part one (title) to the ending (click through link). You want your reader to see the last step just as certainly as they saw the title. Make your resource box a part of your article and keep them reading through the last line.

5 – Generate Show Stopping Hooks

The advantage of catching your reader off guard with a pertinent choice is that they make the easy choice first. If you allow your reader to opt out – they will. Don’t give them that option until AFTER they opt in. Tell them what to do in clear language that grabs their click.

6 – Use Keyword Advantage

By using your recognized branding phrases in your articles, your readers become familiarized with them and begin to search those phrases on the Internet Search Engines. Create keyword phrases that brand your website and products to your own advantage in the articles you write.

7 – Magnetize Your Clickable Links

Give your readers a reason to click the links provided in the resource box. Tell them what they’ll get and ensure they’ll click by making it easy for them to understand the process. Use the whole value marketing technique of systemic advertizing with relevant content.

Bonus: Call to Action

Drive Traffic with http://advertizeyourbusiness.com marketing concepts that create positive flow article marketing options you can use, no matter what your business does online. These FREE Templates give you optimal choices and writing style opportunities to share your business.

© 2009 – http://janverhoeff.com

Link Building Strategies for Internet Business

You have a website and you wish to promote your business, but the question is HOW? The answer is in the following list of link building strategies that will grow your business to exponential internet power.

Niche Directories –

Locate specific niche directories that will allow interlinking capabilities. Add your site to the directory list, use anchor text if possible such as “niche directory” to describe your website with the html code hidden behind the text.

Social Media Profiles –

Joining social media sites using your company name, as well as your personal name, enables your company to become recognized around the Internet using strategic point and click text links. These identifying anchor texts are acknowledged by Google and ranked with recognition values.

Blog Your Site –

Interactive blog postings related to your website build links. Whether you’re posting on your blog, or posting comments on other people’s blogs, your links back to your website promote page rank. Always leave a link, along with your relevant and related comments to your blog or website.

Article Marketing –

Creative, well structured articles that inform your readers about business opportunities, services, or products you provide through your website, without insulting sales techniques always produce beneficial link interactions. These well fielded articles together with a link baiting resource box will consistently drive traffic to your website and market your products or services without the preachy sales techniques customers resent.

General SEO Directories –

Present your website to general directories and search engines for specific link and marketing strategies. These sites offer the most effective regenerating links for your business outside of article marketing. Either will drive your page rank higher with valuable search engine crawler recognition.

Keyword Specific –

Brand your market with specific keyword dynamics that help your business become easily recognized on the Internet, without the weight of wordy advertizing. Keyword phrases in short segments with long tail identification opportunities will bring you the best results from your marketing endeavors.

The key to SEO marketing is systematical promotion of your website in enough various formats that your entire market is canvassed. The resulting search engine recognition and link resources will promote your business independently from any additional paid marketing you may do.

Define your business online with equitable marketing strategies you’ll learn at http://advertizeyourbusiness.com and receive a FREE Set of Article Marketing Templates. These strategically designed templates allow you to present your business in a professional manner.

©2009 – http://janverhoeff.com/blog

Email Campaigns – Attention Grabbing Subject Lines That Get Read

Pick up right where the conversation left off, as if you’ve been talking to this client on the phone, and you’re just finishing the conversation. No matter what the topic, if you can pick up where you left off – whether or not you’ve ever talked to this person before, they’ll believe you’re just continuing the conversation.

You know you’ve received messages like this… They start out with “Did you finish reading that book?” and you glance back at the name and wonder what book you’d told them about. It may never occur to you that you’ve NEVER met this person before in your life; you’re too busy wondering about the book.

This morning, I received a message from a marketer I know online. The subject line said, “Stop that, Jan!” I looked back at the name and smiled at the concept. I’ve never talked to this particular writer before in my life, but I was wondering what he wanted me to stop doing. I’d already clicked on the link.

Of course, at that point, I was captured. I had to glance at the email, to see what he had in mind.

He comments on my business, discusses the option to succeed or fail in business, and dares me to take a look at this idea he’s cloned from the many other ideas on the Internet. I scrolled down and took his dare, doubled it, then threw out another anti, upping his risk while I read over the next paragraph.

He told me what other marketers did to succeed, and hinted at a choice of better options for success. Then he takes the responsibility for my business failure. Hey, now there’s a winning combination. He took away the risk for me personally by taking responsibility for my failures, so I’m free to try something that won’t fail.

He then does what makes marketing work, the whole world over… He told me what to do next. Of course I did it. I always obey, until you get started into my pocket. Then I started reading, and he knew this already.

Once he’d got his hand in my pocket, he gave me references. This is where he has people who have already used his product tell me how well it works, what a wonderful product it is, and how it will make me wealthy, provide a hot man just the way I like him, and give me a new Jag for my driveway, all for the low and equitable price of – uh – $27.00 a month for the rest of my life.

Did I buy?

Of course I did, and I bought because I’d visited his website, gotten to know him, signed up for his FREE Ezine and I knew that if he promised me good information, I could trust him. That’s why I invite you to come to http://acewriters.com and sign up for my ezine. Visit my website and get to know me. I’ll share important information, a lot of tips and ideas, and you’ll get a chance to know who I am and what I offer.

© 2009 – http://janverhoeff.com

Writer to Writer – Brand Your Niche Market Your Way

One key concept is on the plate of every writer, niche marketing. Who is your market? Do you know? Or are you still stabbing at the dark?

A night of murder, mystery and mayhem may be on your mind, but will your audience understand if the only stories they read are love stories and romance? If your audience is under 25, would you really want to write a story on aging for them to read?

Give your reader what he wants.

The majority of what I write is for readers. Of course, there are MORE readers than there are writers, so it makes sense that this would be the case. However, there are times when I write for the Writer, instead of the reader. Those times I focus on what writers want to know. Trust me, another writer isn’t going to care how the murder happened, the tool can be anything (as long as there’s a word to describe it), but “how the story was written” will capture a writer every time.

Brand your niche with identifiers.

Identify your niche. In article writing, it’s okay to call attention to the group who will READ what you’re writing in the title. For instance: “Writer to Writer” gives the reader a clue that this article is for writers. It tells the reader that if they aren’t interested in writing, they probably don’t give one single whit in a mall of many for what this article has to say. “Wrong ARTICLE” will blink in their peripheral vision and they’ll go for the next title.

On the other hand, if it’s a writer looking for content inspiration, he’ll click. Use the title to Brand Your Market.

Disclose the topic in your article.

So many writers try to keep their topic a secret. STOP! Give the topic in your header, again in your sub-headers and repeat it again several times over though out your article. Article Marketing is no place to be daring and risqué, mystery appeals to no-one in this market. Reveal it all. Keep no secrets and ask the reader to follow through with their own disclosures. Get their name before they click the exit button. Invite them in, tell them what to do, and don’t keep secrets – that’s the SECRET.

Brand your niche market with identifiers that keep your readers clicking through to the links you provide for them with value incentives your readers want. The easiest part of article marketing is driving your reader to the links. Once you’ve driven them to the link, convincing them to click is a whole other matter. Give them reason by providing purpose and incentive.

Do you know what the most important actual value of article marketing can be?

The most daring and risqué article ever written can leave the reader hanging if the writer had no goal in mind. If you’re looking for an ending with power that not only sucks you in, but gives you information you NEED, click on http://advertiseyourbusiness.com and find out how you can not only bring high quality traffic to your website, but steer them in the direction you want them to go with a FREE gift.

© 2009 – http://janverhoeff.com

FREE Advertising – Windmills Generate Power from FREE Resources

Take a lesson from a windmill; get FREE advertising for your business online.

“When the winds of change blow, some people build shelters, and some build windmills.”

- Chinese proverb

There are various sources of free power, but probably the most promising and readily available source is the wind. It’s always blowing and learning to harness that power and generate power from a FREE source was one of the earliest benefits to homesteaders. As the daughter of pioneers, I often grasp that source of knowledge and follow the winds of time to success. You can grasp the same FREE resource and know the benefit by reading along.

FREE Advertising Online –

The one major component of advertising online that everyone agrees is primary to the concept is content. You must generate valuable content in order to get your name recognized, because without it, your readers have nothing to grasp. Give them what they want and you’ll receive what you need in return. What determines the value of content?

• · Useful information.
• · Specific directions.
• · Applicable data.
• · Resourceful solutions.
• · Answers to questions.

Power Charged Resources –

Just as the windmill offers a source of electrical power, a means of drawing water, and a sentinel for travelers your internet content can offer knowledge, magnetism and direction for readers. Depending on where you place your “windmill” or internet resource, the results will drive traffic to your website and build rapport with your readers.

Your windmill could be any of a variety of Internet Resources. But let’s look at a few.

• · Article Marketing – Quality content that gives your reader valuable information and a link back to your website.
• · Info-mercials – Valuable information in a video capsule that can be displayed easily and viewed readily with links back to your website.
• · Blogging – Consistent content with fresh information posted frequently to increase value and position on the Internet, using marketing links to refer readers.
• · Newsletters – Regular distributions of information that helps others to accomplish their goals and offers links back to reference points, or websites.
• · Teleconferences – Verbal content that comes with links, reference sources and written content that can be followed back to a website or link.

All of these have one thing in common, they drive traffic to a specific site. This brings power back to the original provider of the content and drives active targeted traffic to the link.

Are you driven to create a shelter from the high driving winds, or a windmill?

Let us help you find equitable advertising at http://advertizeyourbusiness.com with marketing strategies and suggestions that build connections for the future.

© 2009 – http://janverhoeff.com