Cut the Stress, Cut the Time, Sell More Product

Stop chasing customers out the door with your sales presentation! You’ll gain greater profitability when you set the losing sales routines free and use confidence as a sales and marketing booster in your business.

Customers are magnetically attracted to confident sales people. They can’t help themselves, they’re simply drawn to the confidence and compelled to purchase from the person who believes so strongly in their product that they stop selling and let the buyer make the decision.

Recently, on a search for the best bed for my granddaughter, who had outgrown her crib, I visited several retail outlets. The first mattress salesman shared several mattress designs with me and pointed me to a low end mattress. He stated twice in the interview that since I was purchasing a bed for my granddaughter, I wouldn’t want to spend a lot of money. I didn’t purchase the bed there. I went to another store. The saleswoman at the second store showed me better quality beds, shared details of quality and value and mentioned that with a toddler on the new bed, I’d want to purchase a mattress protector.

Her sales routine showed me three things:

1 – she had confidence in her product and knew the value of purchasing a quality sleep system even for a small child.

2 – she understood my need to provide a comfortable and lasting bed for my granddaughter, along with the required products that would keep the bed in the best condition during those toddler years, so it could grow up with my granddaughter.

3 – she understood that she wasn’t the one buying the bed and didn’t try to sell me a bed based on what she could afford to purchase. (An important consideration!)

When a sales person understands the value of their product, they automatically present the best product available on the floor first. This recognizable confidence in the product and the sales person’s ability to present product attracts buyers.

A customer automatically trusts a salesperson who doesn’t judge their ability to purchase based on appearance or profile.

The consumer knows how much they can afford to spend, but they value luxury and value too. Once a customer knows the best value for their money, they have enough information to make an informed decision. Sales people who recognize the consumer’s need to understand value often make larger sales and increase their marketability by a greater percentage, because they attract buyers who value their time and money.

Sales representatives who refuse to sell from their own pocket, recognize the fact that people live on vastly different incomes and although a customer may appear to have little cash in the pocket, what they have in the bank may vastly differ from the profile that customer represents. These sales representatives will generate more sales and increase their target market simply by understanding that profiling doesn’t always work. Their innate sense of integrity will move their sales upward to higher levels because they refuse to fail. They simply enhance their marketing skills to meet the demands of a greater sales market.

Brand recognition allows the sales representative to step away from the sale and allow the consumer to make the purchase.

Neither sales representative knew whether I’d recognize any of their bed brands, or “logos” but the first sales person kept pointing out the name brands of the beds. He acted as if his knowledge of the brand would make a difference in the marketability of the bed to me. His sales pitch was peppered liberally with the name of the manufacturer rather than qualities and virtues of the beds and the way they were manufactured. The second sales person simply called the beds by their trade name and focused her discussion on the differences in manufacturing process, acknowledging that brand recognition was inescapable.

By assuming the consumer recognizes the brand identity of a product, the sales person cuts the presentation time, allowing the value and quality of the product to be the presentation. This blatant “expectation” gives the consumer an understanding that “this brand should be recognizable to me” even if the consumer has never heard of a brand before. The insinuation is there, which results in an underlying validation of the consumer. The sales person says without voicing the words, “I realize you’re an intelligent person and you have already done your homework, you’ll buy the bed that is right for you.”

Confidence attracts buyers.

Show your confidence by allowing the consumer to recognize your brand. Learn how http://brandyourmarket.com can help you brand your business and products with confidence and marketing expertise. You’ll talk less, listen more and have greater profitability with better Brand Recognition. Get your own FREE Subscription to The Branding Iron and you’ll be a more confident sales person.

© 2010 – http://janverhoeff.com

Elitists demand recognition and acknowledgment from their wealth. Regardless of the cost, the knowledge that they can afford what they want makes the ticket an effective marketing tool. Dollars signify value and value displayed by the wealth indicates a different kind of cost. When presenting your product, start with the top value in your market and appeal to THAT niche first.

Distinguish your product by location —

This significant touch of marketing says more about your buyer than the product, but if you want that elite buying sector, you’ll have to go where they go to market what you have.

Exclusivity rocks your client —

Fulfill their expectations with exclusive rights products, one of a kind, limited edition or select audience directives that mean, “This is top of the line exclusive.”

Signature Brand builds ownership —

It isn’t your signature they want on their product, but rather their own. They want the item embellished with their identifying mark, so stamp it with their monogram, their name, or their personal perspective.

Convenience and opportunity —

They may fly to Paris to get their hair done, but they don’t want to drive across town to pick up a tooth brush, tooth paste and essentials. Make it convenient. Do you deliver?

Exclusive price and value —

They’ll pay for price, but the value had better be good (they can afford lawyers, too). Give them what they want at a good price, but be certain you fulfill their expectations with High-Value too.

Celebrity endorsements are sweet, but not necessary if your Elite Marketing Plan has all the right points of return. Grab the market with a powerful junction of interactive social genius. Be where the elite go, and be available for all the right reasons. Your products will speak for themselves, but you’d better know the language.

Visit This Site for key concepts in marketing and making the dollar count online, without a doubt one of the most significant internet marketing methods available for creating millionaires online. Live on the naughty side and take a risk for your own benefit. These are available to the few and the best. Get yours now.

When urban redevelopment stopped up the community action communications earlier this month, the Lamar City Administrator started blaming County Commissioners and the people of the community with comments claiming they weren’t smart enough to understand. Oh, they’re smart enough alright. They understand the urban redevelopment project was meant to create a top heavy local government where the people of the community would be bound by DEBT to meet the requirements set up by the Lamar City Administrator and his co-horts on the Lamar City Council.

Urban Redevelopment doesn’t have to be that way.

Urban Redevelopment can be a COMMUNITY based incentive with motivated business owners coming up with inspired concepts that would bring success and greater recognition to their community without the high cost of debt and a high salaried City Adminstrator telling them what to do. Urban Redevelopment works when the people of the community who own businesses plan their strategies and work their plan together.

Economic Benefit to all businesses isn’t ever part of a package, there will naturally be some businesses who won’t participate and don’t care enough to get involved in a community transformation effort. Those businesses may or may not survive, and that is their right. Failed business may simply be a natural way to open up a greater opportunity within a community. The simple reality is that businesses survive, succeed and fail on a daily basis and the process is predictable.

Businesses without Plans fail because they don’t have a strong enough infrastructure to succeed.

Urban Redevelopment Plans created by City Administrators with a history of incomplete planning and management results probably won’t be well enough thought out to succeed either. The problem isn’t with the Urban Redevelopment Plan, so much as it is with the means and methods of controls incorporated into the plan by persons who don’t have the knowledge or ability to carry out the basic plan successfully.

Top heavy city government NEVER works.

What kind of Urban Redevelopment will Brand Your City Successful?

• Cooperative Independent Business Owners with a common community vision.
• City Leaders who promote and inspire community participation in City EVENTS.
• City Leaders who recognize the value of listening to the citizens of the community.
• City Leaders who are ACCOUNTABLE to the community they SERVE.
• Business Owners who have access to funding (grants and other resources) with community support (aka bankers willing to lend).
• City Events planned to support LOCAL BUSINESS.

Some great ways to brand your city without the “high cost of duplication” includes reusing some of the old standard signs and pass throughs to grab attention and capture interest in the town.

“Gating the city would be a nice thought, but more likely we could gain more attention by finding nice ways to attract people into the city rather than gating them out.”

~ Kenton Verhoeff

Visit Kenton Verhoeff at http://kentonverhoeff.com.

To learn more about Urban Redevelopment go to http://lamarco.us/blog and sign in for a FREE copy of the Lamar News.

The Branding Iron takes advantage of glitter and glitz any chance we get. When Commissioner of Agriculture chatters up the air waves across local radio stations, we grab the opportunity to catch up on the latest branding techniques. Inserting chips in cattle seems to be the thread that stitches up brand recognition, but how effective can that be? Those with readers can identify their cattle, and a satelite can find your heffer, but seriously, do you carry around a “reader”?

The Branding Iron offers greater recognition values for the general population, mostly easily readable and recognizable markings that give everyone a specific view of identifying our products and markets.

In Lamar, Colorado, the hometown of John Stulp, the Commissioner of Agriculture, recognition means we can see it, smell it, hear it, touch it, or taste it. Most of us don’t carry “readers” but we recognize cattle. Advertizing on the front range is much the same. We want to FEEL it.

Add the sparkle of the five senses to your Brand Expertise and increase the success rates of your Marketing Strategies. By making the five senses work for you, your marketing efforts will be rewarded.

Chalk one up for The Branding Iron and add Sizzle to your Marketing Strategy. Market your business with Social Networking on Twitter.

Dominate Web Traffic – Realize the Value of Creating Profitable Targeted Traffic

Living with an abundance mentality means more than just thinking you have money. The value of an abundance mentality is understanding the importance of helping others achieve their goals. It’s simply good business to help other people build and grow their business to achieve higher levels of success.

Web marketing techniques have changed over the past fourteen years. Understanding those changes will help you to grow your business connections and increase traffic to your website.

· Newspapers are losing ground – With Internet communications and news readily available, people choose not to read newspaper.

· Phone books are unnecessary – With WhitePages.com readily available, nobody takes time to pick up a phone book these days.

· Television Commercials are being ignored – with TiVo you simply skip the commercials and watch the movie. Who has time for commercials – except during the Super Bowl?

Can you imagine filling up a baseball stadium each day with people?

Your website can have that much traffic using these basic strategies to drive huge numbers of clicks with a few simple steps.

1 – Press Releases – Use the News (radio or television) to get your website noticed.

2 – Double Listing – Google Exclusive Recognition comes with value steps that gets you listed faster.

3 – Top Page Recognition – SEO driven page rankings that get you noticed on the search engines.

4 – Multiple Search Engine Listings – Front page recognition for Search Engine Siting.

5 – Social Network Media – Be recognized in social media for your signature identification.

These five easy to achieve strategies will drive your website to the top of the traffic heap, creating a traffic jam on the web.

But how can you generate enough traffic to build an internet business without paying for traffic?

Targeted traffic, generated with quality driven content brings the greatest benefit to your business. Stop struggling to find customers using the wrong information markets.

You can start right now developing Profit Based Targeted Traffic to your website by signing into our ezine where you’ll receive frequent traffic generating and branding tips for your business online. The Branding Iron is a Brand Your Business Specific Publication for internet businesses who desire to generate high-volume targeted traffic on the Internet. Click HERE to sign up today.

Yahoo Pool Tournaments – Don’t Underestimate Your Opponents and Other Marketing Drivel

Marketers often assume they’re the only one on the street wearing the polka dot tie and plaid jacket. After all, no other salesman would DARE infiltrate your territory, right?

I sat there in the living room with my feet propped on the coffee table sipping a cola and holding my granddaughter. Her mommy, who could sell snow to Eskimos in the winter, was telling me about her busy day at work and shooting pool with some stranger on yahoo at the computer. The new player offered to play her for dinner, if she’d consider meeting a stranger. She shrugged and told him, okay, then took the first shot.

She drew back the pool stick with the mouse and let the first shot fly. The balls broke into a loose circle in the middle of the board and she typed darn into the board.

She talked about the new rookie in the store that thought he could outsell her, while she waited to take the next shot. They alternated customers as they walked in the door. The rookie made a mark on the graph as to how much each customer would buy, before they greeted them.

She drew back the stick and took another shot. Direct drop into the corner pocket, and the next shot deflected off the back bar and rebroke the circle of balls in the middle.

He typed onto the screen, “You don’t play this much do you?”

She told me how the new rookie was letting her have customers he didn’t think would buy product and waiting for a better customer to enter the store next. Customers were purchasing equipment, some inexpensive, others more valuable, but all of her customers were buying something.

She took another shot and dropped the first ball. She dropped the second ball. She dropped a third ball and the forth ball knocked the 8 ball across the table out of her way.

He typed into the screen, “Oh, that was close…”

She told me about the rookie’s disappointment when his high dollar customers weren’t buying anything by midday. She hadn’t told him she was making sales, or not, just listening to his comments. When he noticed she’d sold a set of ear phones, he seemed exhilarated by his last sale of a headset. She shrugged it off and kept cleaning counters.

She drew back the pool stick and took another shot, then typed her intentions onto the screen, “8-ball, lower right pocket.”

How’d you do that? Her pool opponent asked as she typed a comment into the board. She answered that she played pro-pool for money in the college dorms, it’s all geometry. He seemed perturbed that she’d beaten him and hadn’t acknowledged her expertise.

She left him with the table and turned to tell me what happened at work.

The rookie finished the day out with less than a hundred dollars in sales on his own tickets. Her tickets totaled more than $2,800.00 and she had three buyer contracts on new equipment purchased online through customers who’d been in the store. The rookie wanted to know how she’d accomplished that and she answered, with the most important lesson of my marketing career, “I never pre-judge my opponent or sell from my own pocket!”

At http://advertizeyourbusiness.com we promote product to people of every shape, size and design. Everyone has the ability to achieve the goals they set in life, and we assume they can make that decision. Our job is to teach you the basic marketing skills necessary for you to achieve your goals; your job is to determine how well you want to use them.

(I wonder where she learned that marketing lesson?)

© 2009 – http://janverhoeff.com

Link Building Strategies for Internet Business

You have a website and you wish to promote your business, but the question is HOW? The answer is in the following list of link building strategies that will grow your business to exponential internet power.

Niche Directories –

Locate specific niche directories that will allow interlinking capabilities. Add your site to the directory list, use anchor text if possible such as “niche directory” to describe your website with the html code hidden behind the text.

Social Media Profiles –

Joining social media sites using your company name, as well as your personal name, enables your company to become recognized around the Internet using strategic point and click text links. These identifying anchor texts are acknowledged by Google and ranked with recognition values.

Blog Your Site –

Interactive blog postings related to your website build links. Whether you’re posting on your blog, or posting comments on other people’s blogs, your links back to your website promote page rank. Always leave a link, along with your relevant and related comments to your blog or website.

Article Marketing –

Creative, well structured articles that inform your readers about business opportunities, services, or products you provide through your website, without insulting sales techniques always produce beneficial link interactions. These well fielded articles together with a link baiting resource box will consistently drive traffic to your website and market your products or services without the preachy sales techniques customers resent.

General SEO Directories –

Present your website to general directories and search engines for specific link and marketing strategies. These sites offer the most effective regenerating links for your business outside of article marketing. Either will drive your page rank higher with valuable search engine crawler recognition.

Keyword Specific –

Brand your market with specific keyword dynamics that help your business become easily recognized on the Internet, without the weight of wordy advertizing. Keyword phrases in short segments with long tail identification opportunities will bring you the best results from your marketing endeavors.

The key to SEO marketing is systematical promotion of your website in enough various formats that your entire market is canvassed. The resulting search engine recognition and link resources will promote your business independently from any additional paid marketing you may do.

Define your business online with equitable marketing strategies you’ll learn at http://advertizeyourbusiness.com and receive a FREE Set of Article Marketing Templates. These strategically designed templates allow you to present your business in a professional manner.

©2009 – http://janverhoeff.com/blog

Serving coffee to a bunch of whiny business men often gets me to thinking. They’re all whining about the stock market, their lull in business, the cost of driving to and from work, or some other cost of being business owners, but none of them have changed anything in the past forty years. Funny thing is, it’s the same old geezers whining this year as last year and the year before. Nothing has changed.

After pouring the forth cup of coffee and serving another round of donuts to the table (more…)