7 Effective Branding Techniques for Social Networking
Do you dare to network on Facebook? We all say things in “those moments” that we probably shouldn’t say out loud, definitely NOT in print. But, we say them anyway and if we spout them off on Facebook, there are consequences. Social marketing media has a well defined position in our lives and we definitely do need to use them to brand and market our businesses. Here are a few solid ways to use social networking to successfully brand your business.
1 – Send Value Filled Messages
We all do it, spout off those sweet nothings that have no impact and get no response. Or we explode all over facebook because our temper got away from us. The bad part of either kind of post is that people read them and don’t know what to say…. You’ve branded yourself with those posts as being a trouble maker. Don’t do it! Send only value filled posts and messages over the social networking airwaves. Hold the temper and impact lives positively instead.
2 – Remind People of Positive
Code your work with PINK Positive Proclamations. Some of the best networking posts encourage others to respond to a Quote or a thought that happened decades ago. Reverberating someone else’s words brings you success, because those words are recognizable and yummy to eat again. History has already proven it and the world recognizes their value. Repeating a quote and upping the positive reactions is always an acceptable method of posting.
3 – Use Keyword Effective Posts
On most social networks, your posts are searchable… Use keyword posts to bring more recognition to your marketing efforts without blatantly exposing a link. Interactive keywords that give readers searchable concepts will bring traffic and create interactive conversation that people read. Just don’t over feed the keyword basis. Moderate is good.
4 – Use Effective Link Marketing
NO SPAM! But if you have a link that is particularly wonderful, your own or someone else’s add it to your pages. Share your reason for adding the link. Give your readers a reason to click the link. Tell them why you want them to go read the post at the other end of the link.
5 – Burn Some Bridges
If someone on your social network seems to constantly be against your posts, always putting you down and condemning you, it’s probably safe to remove them from your network. They’ll bring you down, so don’t waste your time on their efforts. Let them go, cut them loose, burn the bridge and forget about them.
6 – Promote Contests and Sales
Remember to promote your contests and sales. If you don’t have anything going on, create something. Stir up a BUZZ over your business and keep the rumble going by making ongoing conversations more active with more and more action and happenings. Sales, marketing events, buzz is always good.
7 – Never Give Up
I know Winston Churchill would be a proponent of this. No matter how badly you think you’ve screwed up with social networking, just keep trying. It can get better, if you just change your tactics and do something newer and better. It works.
Social Networking can be a real blessing online. Or you can work to create a social network that isn’t online. Visit the Denver Professionals Network for more information.




